Case Study: Grand Sierra Resort

1. Horizontal Digital Media Display at the Reno/Tahoe Airport.

The Grand Sierra Resort was looking for a way to advertise their resort and shows with videos displayed on high resolution monitors. Our digital media solutions allowed them to spread one video or one image on three screens at the same time, creating what we call a "running tiger" effect of a wide advertising area replacing a static sign. Now, instead of having to constantly replace the printed signs, the staff at the GSR can remotely update content in real time, keeping this advertising space always fresh and updated.

2. Flight Information Center at The GSR

The Grand Sierra Resort wanted to have a digital screen area to display flight arrivals and departures to their customers. We set up 2 plasma screens at the Bell Desk counter and customized them to the GSR corporate look. Those monitors have a direct web feed from the airport flight information system and display real time flight information.

Case Study: Winkel Motors

Winkel Motors is a Pontiac/GMC/Hummer dealership located in Reno, Nevada. The Dealership was established in 1943, selling used cars near downtown Reno. The dealership was moved to Kietzke lane in 1965. Today, Winkel Motors operates facilities in Reno, Sparks and Yerington, Nevada, and employs in excess of 150 people on a full-time basis. Combined sales of the dealerships have grown to exceed 100 million dollars annually. In the Reno area alone, Winkel Motors has sold more than 70,000 cars and trucks and continues to offer exceptional service to each of its valued customers.

Mike Winkel, owner of Winkel Motors, wanted to upgrade his dealership for a long time. His concern for outstanding customer service combined with his sense of professionalism led him to contact IBI to evaluate the possibilities of making his dealership one of a kind. Mike wanted to find a way to communicate more efficiently with his customers. He wanted his communication to be high-tech, in real-time and customized to fit the Winkel Vision. How could he do all this all at once?

IBI had the solution: the iScreen.

With its unique way of broadcasting custom information on beautiful plasma screens, the iScreen came to Winkel as the perfect solution. It was not only going to solve a lot of communication challenges for the dealership, but it would also create a new profit center for the business. Mike Winkel saw this right away: a solution that would allow him to display his custom information to his captive audience at any time of the day or the night. It improved his communication, internally and externally, enhanced his brand, boosted his employee's morale and generated advertising revenues. What a breakthrough! The iScreen would add significant value to his business.

We set up 7 screens all over the dealership, redecorated the interior to make it more modern and customer friendly, and developed custom content for each screen.

Now customers at Winkel find themselves in a warm environment while waiting for their car to be serviced. They are presented with informative content, fun videos and beautiful TV screens to make their waiting time a very pleasant one. They feel AT HOME! We at IBI continue to develop custom content for Winkel Motors to fit the season, the internal communication needs as well as the need for advertising various outside businesses seeking exposure.

Below are a few pictures of the dealership today.

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