Case Study: Winkel Motors

Winkel Motors is a Pontiac/GMC/Hummer dealership located in Reno, Nevada. The Dealership was established in 1943, selling used cars close to downtown Reno. The dealership was moved to Kietzke lane in 1965. Today, Winkel Motors operates facilities in Reno, Sparks and Yerington, Nevada, and employs in excess of 150 people on a full-time basis. Combines sales of the dealerships has grown to exceed 100 million dollars annually. In the Reno area alone, Winkel Motors has sold more than 70,000 cars and trucks and continues to offer exceptional service to each of its valued customers.

Mike Winkel, owner of Winkel Motors, wanted to upgrade his dealership for a long time. His concern for outstanding customer service combined with his sense of professionalism led him to contact IBI to evaluate the possibilities of making his dealership a one of a kind. Mike wanted to find a way to communicate more efficiently with his customers. He wanted his communication to be high-tech, in real-time and customized to fit the Winkel Vision. Mike was also eager to continue finding some factors of differentiation. How could he do all this all at once?

IBI had the solution: the iScreen.

With its unique way of broadcasting custom information on beautiful plasma screens, the iScreen came to Winkel as the perfect solution. It was not only going to solve a lot of communication challenges for the dealership, but it would also create a new profit center to the business. Mike Winkel saw this right away: a solution that would allow him to display his custom information to his captive audience at any time of the day or the night. It was going to improve his communication, internally and externally, enhance his brand, boost his employee morale and generate advertising revenues. What a breakthrough! The iScreen would add significant value to his business.

We set up 7 screens all over the dealership, redecorated the interior to make it more modern and customer friendly, and developed custom content for each screen.

Now customers at Winkel find themselves in a warm environment while waiting for their car to be serviced. They are presented with informative content, fun videos and beautiful TV screens to make their waiting time a very pleasant one. They feel AT HOME! We at IBI continue to develop custom content for Winkel Motors to fit the season, the internal communication needs as well as the need for advertising for various outside businesses who seek exposure.

Below are a few pictures of the dealership today.

 

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